Inside the Game. Beyond the Headlines.
Chipotle Mexican Grill is ramping up its Name, Image, and Likeness (NIL) game — this time across three major college sports programs. For the 2025–26 season, nearly 2,000 student‑athletes from…
President Donald Trump plans to sign an executive order establishing national standards for college athletes’ Name, Image, and Likeness (NIL) deals. The presidential directive aims to bring uniformity to what’s…
This week marks a transformative moment in the history of intercollegiate athletics. For the first time, college student-athletes are receiving direct payments as part of a landmark legal settlement that…
The University of Wisconsin has filed a first-of-its-kind lawsuit accusing the University of Miami of tampering to nab a player bound by a Name, Image, and Likeness (NIL) contract —…
What the new settlement means for the landscape of college athletics and the future of Texas Tech’s NIL dominance. “Name, Image, and Likeness” Everyone who has followed college sports in…
Since the NCAA’s monumental decision in July 2021 that allows college athletes to profit from their name, image, and likeness, Texas Tech has taken the lead, rewriting the way NIL…
Texas Tech softball star NiJaree Canady has signed a second seven-figure Name, Image, and Likeness (NIL) deal with the university’s collective, The Matador Club, securing her return for the 2026…
The excitement around the Texas Tech football program is at an all-time high. The city of Lubbock hasn’t buzzed like this about football in a long time. Tech wrapped up…